Geotargeting Optimization: How Region Impacts your PPC Results

Our CEO, Jason Tabeling, recently wrote an article for Search Engine Land about how regions in geotargeting impact your PPC results.

Want to understand your paid search results? Geography is one of the most significant factors to analyze.

Different words and brands mean other things based on location. For example, are you “soda” or “pop”? The same is true for brand names.

Read more to learn about geolocation results in paid search, how they vary and what to do with the variances.