Use Your Search Engine Query Reports to Refine Your Keywords and Optimize Your PPC Campaign

Curious about keywords? Do you know you should be better utilizing them in your PPC campaign but are you unsure where to start? AirTank’s own Jason Tabeling breaks down the specifics of, well, how to get specific with keywords in PPC campaigns as a guest author for Search Engine Land! Learn how to leverage search engine tools to refine your company’s web presence and capture a larger audience.