Challenges:
This leading provider of professional development for K-12 educators lacked a comprehensive social media strategy for building meaningful engagement. Their Facebook and Twitter content focused solely on promotional material and their Instagram account had no content at all. With only one template for promotional designs, the content that they did post was repetitive and failed to leave a lasting impression. They relied on AirTank for our expertise increasing engagement on social channels.
Solutions:
AirTank set right to work creating a strategic content schedule for Facebook, Twitter and Instagram. This included developing a hashtag strategy for Instagram as well as identifying and engaging with industry influencers on Twitter. To revamp promotional material, we created new design templates to display event information in a more compelling and engaging manner. We also made sure there were team members available to retweet customer-created content during key events. By implementing this new social strategy, we increased brand awareness and fostered a more engaged audience.
Results:
As a result of AirTank’s social media expertise, this leading provider of professional development for K-12 educators saw a 60% increase in Facebook referral traffic to their website and significant increases in Twitter and Instagram metrics.
