two kids with rocket packs on logo
OUR CORE VALUES

We collaborate. We innovate and evolve. We treat others with respect. We inspire success.

WHAT WE'RE ALL ABOUT

Aspire

Every successful business starts with visions, ideas and aspirations. If you're here, that means you've already got this part down. But it’s only the beginning. We’ll guide you toward taking your aspirations to the next level - and far beyond your wildest dreams.

Since 2008, AirTank has been in the business of transforming ambitions into realities for B2B and B2C brands in industries ranging from medical devices and software solutions to home goods and consumer services.

Innovate

As accomplished entrepreneurs ourselves, we’re on the cutting edge of innovative technology, development, design and marketing. We’ll partner with you to make sure your business is poised for ground-breaking success in even the most competitive markets.

With our combined decades of experience, we’ve applied our strategic expertise and dynamic skill set to small businesses and Fortune 1000 companies alike, because you’ve never too big or small to innovate.

Rise

When aspirations meet innovation, the sky is the limit. The challenge, of course, is determining which direction to take for optimal growth. We’ll put you on the path toward limitless opportunities and position your business for ongoing success.

Turning businesses into multi-million dollar revenue generators is among our many specialties. From developing and optimizing sales channels on Amazon, eBay and Overstock to establishing engaged reseller networks, our marketplace strategies consistently yield tremendous year-over-year results for our clients.

 
 
 
 
FEARLESS LEADERS

AirTank is a full-service design, development and marketing consultancy with a track record of increasing sales for our clients. We're kids at heart. Energetic, creative, passionate and curious. Proven leaders with decades of experience who never stop learning and innovating.

Jason Tabeling - Chief Executive Officer
Jason Tabeling,
Chief Executive Officer

Jason is an accomplished marketing executive and proven leader with over 20 years of experience growing strong and profitable teams, working for and with Fortune 500 companies in a variety of industries.

Most recently, Jason served as Executive Vice President of Product for BrandMuscle, an enterprise software and services company focused on Fortune 1,000 brands, where he led product innovation and strategy. He earned the company a Leadership Ranking in the Forrester 2020 Through-Channel Marketing Automation Wave. Jason also worked closely with the sales and marketing teams to generate new leads and revenue for the business.

Prior to BrandMuscle, Jason spent 16 years working with Rosetta, Razorfish and Progressive Insurance, leading Paid, Earned and Owned media teams across health care, financial services and retail verticals. He was named a "40 under 40" by Direct Marketing News and has been published in Search Engine Watch, Forbes and many other publications as a subject matter expert.

Dan Liliedahl - Chief Technology Officer
Dan Liliedahl,
Chief Technology Officer

Dan is an innovative technology executive, architect and software developer with over 30 years of experience in the Boston area tech market. Dan has served in a variety of roles throughout his career, from individual contributor to leadership positions in engineering and technical consulting and everything in between. He has co-founded startups, built platforms and teams from the ground up, led technology teams and delivered large-scale SaaS solutions.

Early in his career, Dan founded and ran his own software solutions company servicing large Enterprise clients in the Content Management space. He’s also a published author and has spoken at user conferences around the world.

Ed Musmon - Chief Financial Officer
Ed Musmon,
Chief Financial Officer

As Principal at I Need a CFO, an outsourced CFO practice, Ed has partnered with AirTank to serve as CFO. An accomplished operational CFO with over 25 years of experience in private, public and nonprofit organizations, he has a proven track record implementing change, improving strategy, enhancing operations and building stronger teams.

Ed has held Senior Finance, Consulting and CFO roles across a variety of industries, including: Aerospace, Medical Devices, Technology, Construction, Environmental Service, Engineering and Professional Services. He is a long-standing member of Financial Executives International (FEI) and The Treasurers Club of Boston.

Michaela Leary - VP of Accounts
Michaela Leary,
VP of Accounts

Michaela is an accomplished account manager with over 10 years of experience in the eCommerce digital marketing space. Her extensive background in all areas of inbound digital marketing, from content development to website campaigns and beyond, has been integral in establishing AirTank as an industry leader.

Michaela quickly rose to Vice President of Accounts at AirTank and her role continues to expand as the needs of the company change and grow. Along with managing AirTank’s largest client—a fast-growing, multi-million-dollar eCommerce business—from the very beginning stages of the partnership to present, she excels at securing new business and managing multiple project portfolios while fostering a collaborative environment across the marketing and development teams.

Patrice Hampson - Director, Business Development
Patrice Hampson,
VP of Business Development

Patrice has enjoyed a diverse career of collaborative roles resulting in enduring business relationships. Her knowledge extends across multiple industries, having served as a sales lead for professional events in the areas of consulting, laboratory diagnostics, recruiting, agriculture, security, accounting technology and engineering communications. Previously holding positions as Associate Publisher of Consulting magazine, National Sales Manager at Diversified Communications and VP of Business Development for a Tarsus subsidiary, Patrice’s predominant role has been in bringing together buyers and sellers via lead generation marketing, integrated media campaigns, in-person events and consultative sales leading into new product development.

While at AirTank, Patrice has grown an eCommerce client base in the areas of medtech, sporting goods, professional services, consumables and apparel.