Learn how to use your keyword ranking and click-through rate data to improve the conversion performance of your paid search ad campaigns.
Want to understand your paid search results? Geography is one of the most significant factors to analyze.
For the past several years we have operated as marketers with a fairly limited set of media options. Google and Facebook have been dominant players and Amazon has been turning on the gas. It feels like these 3 advertisers get...
Do you know how critical the relationship between keywords and keyword match type is? Understanding the different keyword match types and selecting the correct one can have a big impact on the success of your Ad campaign.
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