Learn how to use your keyword ranking and click-through rate data to improve the conversion performance of your paid search ad campaigns.
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Want to understand your paid search results? Geography is one of the most significant factors to analyze.
For the past several years we have operated as marketers with a fairly limited set of media options. Google and Facebook have been dominant players and Amazon has been turning on the gas. It feels like these 3 advertisers get...
Do you know how critical the relationship between keywords and keyword match type is? Understanding the different keyword match types and selecting the correct one can have a big impact on the success of your Ad campaign.
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