What is a Geofencing? | Geofencing in Digital Marketing
What is Geofencing…and How Does it Work?
Simply put, geofencing is a piece of technology that creates a virtual geographic boundary, or fence, enabling software to trigger a response when a mobile device enters or leaves the area. An example of geofencing would be a bakery that sends push notifications to mobile devices as people walk past the window. You weren’t planning on stopping, but now your phone has alerted you that there are new items in the bakery case and suddenly you would like to try that pistachio muffin, thank you very much!
But is Geofencing Actually Effective?
The marketing data says, “Yes!”. Geofencing is indeed an effective marketing tool and its applications are numerous. According to financial technology platform Intuit, 53% of consumers say they have received a geofence notification containing a special offer or coupon and have acted on it, according to a 2018 geofencing survey. Another 67% say geofencing mobile alerts are always or sometimes useful.
Marketing Applications for Geofencing
The geographical aspect of geofencing is what makes it so effective - it delivers messages to consumers within an actionable physical range. This location-based marketing is applicable across several industries, with companies from beauty chain retailers to car dealerships to college campuses using geofencing to target and covert consumers within their geographical “fence”.
Ready to Get Started?
Not sure if geofencing is right for your business? In need of a more robust marketing plan? Looking to make the most of your next advertising campaign? The marketing experts here at AirTank can help! Contact us today and let’s start the conversation about how you can exceed your marketing goals!
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