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CASE STUDIES

Howl

MOBILE APP DEVELOPMENT CASE STUDY

www.howlmobile.com

Highlights:

  • Created initial branding, including logo and key messaging
  • Designed and developed an iOS mobile application
  • Designed a marketing website to promote the mobile application

Challenges:

This startup had created a concept for a nightlife application, and needed a design and development team that could take their feature set and transform it into an iOS mobile application. Being such a new company, they also needed help creating a brand identity and key messaging that would resonate with their target audience.

Solutions:

Since branding influences everything that comes next, AirTank began by creating a series of logo options as well as the vision and mission statement for the brand. Once the client approved the branding, we were able to move on to the application. We designed and developed a minimal viable iOS mobile application based on their pre-established set of features, as well as a marketing website for promoting the app. The functionality was inspired by popular apps such as Tinder, ensuring that our client’s customer base could begin using it immediately.

Results:

With a beautiful new mobile application and a website designed to help promote it, this startup was able to get their app into the iOS store and begin inviting beta users.

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