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CASE STUDIES

Launch Pad

AMAZON CASE STUDY

www.launchpadgear.com

Highlights:

  • Optimized listing titles, key product features and product descriptions to include relevant keywords and product details
  • Enhanced product photography to more accurately display the products offered
  • Improved advertising campaigns to more effectively reach target audiences
  • Created and implemented an Amazon review request email campaign in order to increase the quantity and quality of buyer feedback
  • Provided ongoing support and optimization on a monthly basis

Challenges:

This children’s ski products company needed help reaching ambitious sales goals on the Amazon Marketplace. As an owner operated business with no employees, they lacked the resources and expertise to strategize and execute the initiatives necessary to achieve these goals. They relied on AirTank to optimize their Amazon account for increased visibility in the marketplace and increased conversions on their detail pages.

Solutions:

AirTank began by optimizing all elements of the product detail pages from product titles to imagery. AirTank ensured that all available color options were displayed in the product photos and that lifestyle imagery displayed the product in use. Advertising campaigns were reviewed and improved to decrease advertising costs. AirTank also created an email campaign integrated with Amazon’s messaging platform to request customer feedback.

Results:

As a result of AirTank’s Amazon Optimization and Ongoing Sales Acceleration Services, Launch Pad experienced a 66.85% increase in sales in just 2 months.

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