August 02, 2022

4 Reasons Medical Device Companies Need Social Media

Tell us, have you ever been influenced to make a purchase based solely on something you saw on social media? Yeah, us too. Social media is a powerful influence on consumer behavior and an important tool to leverage when bringing a product to market. Read on for four reasons why your medical device needs a social media presence. 


Social Media is Your Seat at the Table

You have to be part of the conversation. And if that conversation is taking place on social media, then that’s where you need to be. Your competitors are likely using social media for their medical devices; it’s imperative not to be left behind, or worse, left out of the dialogue altogether.  


Build Brand Awareness

Social media is a great way to build a consistent brand presence across multiple channels because it increases the visibility of your medical device. It’s also an opportunity to develop a brand voice - or the personality of your company or product. Being consistent is key to building brand awareness and a sense of familiarity with your audience. 





Learn More About Customers 

Social media gives you unparalleled access to your consumer. Many social media platforms have built-in tools to help you track and manage your audience, which allows you to tailor your content to target your desired demographic. You can also interact directly with constituents, demonstrating relatability and outstanding customer service firsthand. 


Social Media Increases Your Search Ranking 

Make sure to include your website URL in your social media bio and as a link in your posts. Not only will this drive traffic to your site, but linking helps search engines recognize your content as legitimate, which places your company higher in the search rankings. 


Here are five more things to keep in mind when marketing your medical device.


Ready for a social media presence, but not sure where to start? We know the way! AirTank’s medical device marketing experts are ready to partner with you - contact us today! 


December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.