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So, what if your ads don’t seem to be working? While Google Ads optimization can be complex, here are just a few suggestions you might consider...
We were recently reviewing the pipeline in our business. What struck us was the consistent theme of the potential deals we were working on. At AirTank we focus on website development (eCommerce and Lead Generation), and Performance Marketing services (PPC/SEO/Social)....
Are you optimizing your Amazon listings to generate the maximum amount of revenue? AirTank recently compiled data for products in 16 Amazon categories to get a better understanding of performance benchmarks and what makes a top seller and listing in...
As the need for digital marketing talent continues to increase, many businesses and agencies are looking to interview and hire digital marketing roles. There are more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right now.
Prime Day will soon be here and we are submitting our deals for approval. In 2021, Amazon Prime Day pulled in over $11 Billion. Per Adobe Analytics, this was 6.1% higher than 2020. We expect Prime Day 2022 to continue...
Learn how to use your keyword ranking and click-through rate data to improve the conversion performance of your paid search ad campaigns.
Want to understand your paid search results? Geography is one of the most significant factors to analyze.
For the past several years we have operated as marketers with a fairly limited set of media options. Google and Facebook have been dominant players and Amazon has been turning on the gas. It feels like these 3 advertisers get...
Have you ever bought something based on a product review? How about after watching a product review video? If you haven’t you are in the minority. According to studies, 93% of consumers say reviews have influenced their purchases (Source: Podium)...
At AirTank we have built a deep set of expertise around DTC Medtech, Health and Life Science businesses. We have delivered multiple eCommerce sites, replatforms, and integrations to improve our client's customer experience and scalability. We have also worked on...
We help clients accelerate their sales on Amazon by developing listings optimized for organic search, creating Enhanced Brand Content, and building an Amazon Store. Before we get started, we run a thorough analysis of a customer’s Amazon account in order...
AirTank works with clients every day to provide strategy and execution in their e-commerce and third-party marketplace efforts — amplifying their sales on all channels and optimizing their digital marketing advertising.
As behavioral targeting will become increasingly difficult as people opt out of allowing apps to track their behavior, advertisers will be revisiting contextual ad targeting. Contextual ad targeting isn’t new, it’s just becoming more sophisticated. The idea is simple: place...
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