As behavioral targeting will become increasingly difficult as people opt out of allowing apps to track their behavior, advertisers will be revisiting contextual ad targeting. Contextual ad targeting isn’t new, it’s just becoming more sophisticated. The idea is simple: place...
Is your blog not performing as well as it could? These tips on how to create shareable content will improve your chances of going viral.
Upon receiving AirTank's Digital Marketing Analysis you will be informed as to how you can improve your digital marketing strategy. We review key elements such as your website design, SEO, Amazon, social media, email strategy and more.
Inbound marketing focuses on building a relationship with the consumer on their terms. Compared to the more traditional forms of outbound marketing, inbound takes an organic approach and tends to be more well received.
Do you know how critical the relationship between keywords and keyword match type is? Understanding the different keyword match types and selecting the correct one can have a big impact on the success of your Ad campaign.
You know it’s smart to use social media, but do you know how to correctly optimize social media to support your eCommerce business? It’s not enough to post a few pics of your product and cross your fingers that people...
We help clients accelerate their sales on Amazon by developing listings optimized for organic search, creating Enhanced Brand Content, and building an Amazon Store. Before we get started, we run a thorough analysis of a customer’s Amazon account in order...
If you are thinking about creating or updating a website, you may ask yourself if it is worth hiring a marketing agency to help you out. While it is possible to build your own website, hiring an agency has many...
Everything is going well with your company’s online presence, until you get a disgruntled customer or a few negative reviews. This may seem devastating, but there are steps to mend your business’s digital scars or, better yet, prevent them.
What if, instead of inexpensive pens, your company gave employees something a little more worthwhile? It would show your employees they are valued, while also providing some extra advertising for your company. Lucky for you, we’ve made this handy list.
Very often when new employees are being trained, they are taught the “hard skills” of the job, but it is just as important to teach them the “soft skills” that will help them truly succeed.
The need for transparency in business has grown exponentially in recent years. Here are 4 tips to help you get started.
If you aren’t already using HootSuite, Buffer or one of the many other excellent social media management tools out there, you’ll be amazed at just how drastically they can ease your social media workload. Here’s an overview of the key...
You have the Facebook page, the Twitter feed, probably even the Instagram account. But what about YouTube? Many brands shy away from using YouTube for business, but the truth is they could be missing out on incredible opportunities.
If you run a service-oriented business, you may be wondering if it’s worthwhile to integrate online appointment scheduling software. Although it will require an upfront investment and a slight learning curve, the benefits of adding online booking outweigh the risks.
Optimizing your Amazon listings is key to visibility, conversion and sales. But beyond the basic title, key product feature and product description optimizations, Enhanced Brand Content is another highly effective way to improve your listings.
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