Do you know how critical the relationship between keywords and keyword match type is? Understanding the different keyword match types and selecting the correct one can have a big impact on the success of your Ad campaign.
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Shopping cart abandonment— it's happened to the best of us. We've got some tips and tricks proven to lower your abandonment rate and close sales.
You know it’s smart to use social media, but do you know how to correctly optimize social media to support your eCommerce business? It’s not enough to post a few pics of your product and cross your fingers that people...
We help clients accelerate their sales on Amazon by developing listings optimized for organic search, creating Enhanced Brand Content, and building an Amazon Store. Before we get started, we run a thorough analysis of a customer’s Amazon account in order...
If you are thinking about creating or updating a website, you may ask yourself if it is worth hiring a marketing agency to help you out. While it is possible to build your own website, hiring an agency has many...
Everything is going well with your company’s online presence, until you get a disgruntled customer or a few negative reviews. This may seem devastating, but there are steps to mend your business’s digital scars or, better yet, prevent them.
What if, instead of inexpensive pens, your company gave employees something a little more worthwhile? It would show your employees they are valued, while also providing some extra advertising for your company. Lucky for you, we’ve made this handy list.
Welcome to 2019! Have you thought of your New Year’s resolution yet? Here are a few improvements almost any business can work on to get on the right track for the new year.
Very often when new employees are being trained, they are taught the “hard skills” of the job, but it is just as important to teach them the “soft skills” that will help them truly succeed.
The need for transparency in business has grown exponentially in recent years. Here are 4 tips to help you get started.
If you aren’t already using HootSuite, Buffer or one of the many other excellent social media management tools out there, you’ll be amazed at just how drastically they can ease your social media workload. Here’s an overview of the key...
You have the Facebook page, the Twitter feed, probably even the Instagram account. But what about YouTube? Many brands shy away from using YouTube for business, but the truth is they could be missing out on incredible opportunities.
If you run a service-oriented business, you may be wondering if it’s worthwhile to integrate online appointment scheduling software. Although it will require an upfront investment and a slight learning curve, the benefits of adding online booking outweigh the risks.
Optimizing your Amazon listings is key to visibility, conversion and sales. But beyond the basic title, key product feature and product description optimizations, Enhanced Brand Content is another highly effective way to improve your listings.
Most small, local businesses understand the importance of online reviews, but what if we told you that online reviews (specifically Google Reviews) can also have a positive impact on SEO? Here’s how Google Reviews can help.
Like it or not, your website is a direct reflection of your brand. If it’s not on the same level as the competition, your sales could be suffering. Here are five tips for building a great website.
The holiday season poses unique challenges for businesses, and it’s especially important for employers to encourage health and wellness in the workplace. If you’re wondering how to keep employees happy and productive during the holidays, try some of these strategies.
As a small business, you have to be strategic about where you spend your time and resources. Here’s a quick breakdown of five of the most popular social media platforms for business, including why you may (or may not) want...
If people can’t find you in their online searches, chances are they’ll find one of your competitors instead. The goal of today’s blog post is to empower you to conduct some initial keyword research of your own.
Businesses of all sizes and industries must be willing to invest in digital marketing in order to remain competitive. But without proper analytics and tracking in place, it’s hard to know if your efforts are yielding any worthwhile results.
Whether you’re a small business just getting off the ground or an established brand looking to grow online sales, selling on eBay can be a great opportunity.
Businesses shouldn’t approach any channel without specific goals in mind, and Facebook is certainly no exception. Take some time to figure out what it is you want out of your Facebook marketing.
One of our favorite traditions here at AirTank is the annual company outing. Rather than focusing on traditional team-building activities, our goal is to get everyone together and have a good time—because we know that ultimately that’s the best way...
Before you know it, millennials will overtake baby boomers as America’s largest generation. It’s more important than ever for brands to find that sweet spot for marketing to millennials—a notoriously tricky and misunderstood demographic.
Have you ever noticed that it’s especially hard to grow your Instagram audience compared to other social platforms like Twitter? Well, don’t worry, you’re not alone. But with a little effort, this goal is certainly within reach.
After we bid farewell to the chronological Instagram timeline and stumbled our way through the new algorithm, we compiled some tips and tricks of the trade to ensure your posts aren’t lost in the sea of Valencia filters.
You’re probably aware that posting to social media is a must for any size business, but there’s more to it than simply sharing content regularly.
As online behavior constantly evolves, so too must marketing and content strategies. If you’re stuck in a rut when it comes to putting out engaging content, consider leveling up with these content marketing trends.
Twitter is much more than just another place to kill time staying up to date on the latest memes. Using Twitter for business can have many benefits for brands of all sizes, and yet still there’s apprehension about taking that...
Did you know that 64% of employees feel like they don’t have a strong work culture? And yet without a positive company culture, it’s hard for companies to attract and retain motivated, productive, happy employees.
Are you struggling to meet your Amazon sales goals? One reason could be that your products aren’t ranking high enough in Amazon search results.
Customer service can make or break a company. If customers don’t have a consistently positive experience with your brand, they’ll look elsewhere. Simple as that.
Have you considered implementing a work from home policy? In today’s digital world, it’s easier than ever to stay connected to employees and colleagues without having to all be in the same physical space.
Your website is often the first experience potential customers will have with your brand—so first impressions really are everything.
Like it or not, the machines are taking over. At least in the customer service space. Experts predict that by 2020, only 15% of customer service interactions will be handled by a human.
No matter what your ultimate goals are for your social media strategy, much of it comes down to getting your content in front of the right audience. One way to accomplish this is by using hashtags.
There are few things in this world that everyone can agree on, but here’s one of them: dogs make pretty much everything better. Office life is no exception.
Planning an event can be an arduous process, but it’s all worth it to see everything come together into a successful day, evening or weekend. An important part of that, of course, is making sure that people actually show up.
One of the realities that brands commonly face is the dreaded high bounce rate. But what does that even mean, really? And why does it happen in the first place?
Selling on Amazon is one of the best ways to increase sales and grow your business. But Amazon is completely different than brick-and-mortar retail stores and even eCommerce websites.
What happens if you get your Amazon account up and running only to find that sales aren’t moving as quickly as you anticipated? Problems selling on Amazon can usually be attributed to a few key factors.
Facebook rang in 2018 with a little New Year’s resolution of its own: bring people closer together by favoring content from friends and family in the News Feed. This sounds ideal in theory, but has left brands struggling to adjust.
For many brands, selling on Amazon is a guaranteed way to increase sales. It’s an all-in-one shopping experience with an enormous customer base and unparalleled credibility. What’s not to love?
You have the website, you have the social media channels. But what about the blog? Writing and publishing long-form content on a frequent basis can seem intimidating, but it's worth the effort.
Brands can benefit from using Twitter in real, measurable ways—from gaining leads to increasing brand awareness to connecting with customers. But without a large enough audience, it’s easy to feel like you’re just tweeting into the void.
Brick-and-mortar retail stores and branded eCommerce websites are great starting points for brands, but why stop there? There are so many other opportunities for increasing sales and growing your business.
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