Dos and Don’ts: How Brands Can Survive Facebook’s Latest Algorithm Change

Facebook rang in 2018 with a little New Year’s resolution of its own: bring people closer together by favoring content from friends and family in the News Feed. This sounds ideal in theory, but has left brands struggling to adjust. Now that Facebook is showing “less public content, including videos and other posts from publishers or businesses,” brands need to rethink their Facebook strategies to make sure they still have a place in the current algorithm.

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