You have the website, you have the social media channels. But what about the blog? Writing and publishing long-form content on a frequent basis can seem intimidating, but it's worth the effort.
The need for transparency in business has grown exponentially in recent years. Here are 4 tips to help you get started.
Have you considered implementing a work from home policy? In today’s digital world, it’s easier than ever to stay connected to employees and colleagues without having to all be in the same physical space.
Very often when new employees are being trained, they are taught the “hard skills” of the job, but it is just as important to teach them the “soft skills” that will help them truly succeed.
If you run a service-oriented business, you may be wondering if it’s worthwhile to integrate online appointment scheduling software. Although it will require an upfront investment and a slight learning curve, the benefits of adding online booking outweigh the risks.
Most small, local businesses understand the importance of online reviews, but what if we told you that online reviews (specifically Google Reviews) can also have a positive impact on SEO? Here’s how Google Reviews can help.
Facebook rang in 2018 with a little New Year’s resolution of its own: bring people closer together by favoring content from friends and family in the News Feed. This sounds ideal in theory, but has left brands struggling to adjust.
Brands can benefit from using Twitter in real, measurable ways—from gaining leads to increasing brand awareness to connecting with customers. But without a large enough audience, it’s easy to feel like you’re just tweeting into the void.
Upon receiving AirTank's Digital Marketing Analysis you will be informed as to how you can improve your digital marketing strategy. We review key elements such as your website design, SEO, Amazon, social media, email strategy and more.
Optimizing your Amazon listings is key to visibility, conversion and sales. But beyond the basic title, key product feature and product description optimizations, Enhanced Brand Content is another highly effective way to improve your listings.
The holiday season poses unique challenges for businesses, and it’s especially important for employers to encourage health and wellness in the workplace. If you’re wondering how to keep employees happy and productive during the holidays, try some of these strategies.
As a small business, you have to be strategic about where you spend your time and resources. Here’s a quick breakdown of five of the most popular social media platforms for business, including why you may (or may not) want...
After we bid farewell to the chronological Instagram timeline and stumbled our way through the new algorithm, we compiled some tips and tricks of the trade to ensure your posts aren’t lost in the sea of Valencia filters.
As online behavior constantly evolves, so too must marketing and content strategies. If you’re stuck in a rut when it comes to putting out engaging content, consider leveling up with these content marketing trends.
Are you struggling to meet your Amazon sales goals? One reason could be that your products aren’t ranking high enough in Amazon search results.
Customer service can make or break a company. If customers don’t have a consistently positive experience with your brand, they’ll look elsewhere. Simple as that.
Inbound marketing focuses on building a relationship with the consumer on their terms. Compared to the more traditional forms of outbound marketing, inbound takes an organic approach and tends to be more well received.
We help clients accelerate their sales on Amazon by developing listings optimized for organic search, creating Enhanced Brand Content, and building an Amazon Store. Before we get started, we run a thorough analysis of a customer’s Amazon account in order...
If you are thinking about creating or updating a website, you may ask yourself if it is worth hiring a marketing agency to help you out. While it is possible to build your own website, hiring an agency has many...
Businesses of all sizes and industries must be willing to invest in digital marketing in order to remain competitive. But without proper analytics and tracking in place, it’s hard to know if your efforts are yielding any worthwhile results.
Businesses shouldn’t approach any channel without specific goals in mind, and Facebook is certainly no exception. Take some time to figure out what it is you want out of your Facebook marketing.
One of our favorite traditions here at AirTank is the annual company outing. Rather than focusing on traditional team-building activities, our goal is to get everyone together and have a good time—because we know that ultimately that’s the best way...
Like it or not, the machines are taking over. At least in the customer service space. Experts predict that by 2020, only 15% of customer service interactions will be handled by a human.
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