Digital Marketing Blog | AirTank

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February 18, 2019

The Ins and Outs of an AirTank Amazon Account Analysis

We help clients accelerate their sales on Amazon by developing listings optimized for organic search, creating Enhanced Brand Content, and building an Amazon Store. Before we get started, we run a thorough analysis of a customer’s Amazon account in order...

February 05, 2019

The Benefits of Hiring a Digital Marketing Agency to Build Your Website

If you are thinking about creating or updating a website, you may ask yourself if it is worth hiring a marketing agency to help you out. While it is possible to build your own website, hiring an agency has many...

January 17, 2019

How to Repair Your Company's Online Reputation

Everything is going well with your company’s online presence, until you get a disgruntled customer or a few negative reviews. This may seem devastating, but there are steps to mend your business’s digital scars or, better yet, prevent them.

January 10, 2019

Company Swag, Yea or Nay?

What if, instead of inexpensive pens, your company gave employees something a little more worthwhile? It would show your employees they are valued, while also providing some extra advertising for your company. Lucky for you, we’ve made this handy list.

January 03, 2019

New Year’s Resolutions for Businesses

Welcome to 2019! Have you thought of your New Year’s resolution yet? Here are a few improvements almost any business can work on to get on the right track for the new year.

December 27, 2018

How to Put Customers at the Forefront of your Business

Very often when new employees are being trained, they are taught the “hard skills” of the job, but it is just as important to teach them the “soft skills” that will help them truly succeed.

December 26, 2018

How (and Why) to Build Transparency with Customers

The need for transparency in business has grown exponentially in recent years. Here are 4 tips to help you get started.

December 13, 2018

5 Benefits of Using Social Media Management Tools

If you aren’t already using HootSuite, Buffer or one of the many other excellent social media management tools out there, you’ll be amazed at just how drastically they can ease your social media workload. Here’s an overview of the key...

December 06, 2018

Why You Should Be Using YouTube for Business

You have the Facebook page, the Twitter feed, probably even the Instagram account. But what about YouTube? Many brands shy away from using YouTube for business, but the truth is they could be missing out on incredible opportunities.

November 29, 2018

4 Reasons to Add Online Appointment Scheduling to Your Website

If you run a service-oriented business, you may be wondering if it’s worthwhile to integrate online appointment scheduling software. Although it will require an upfront investment and a slight learning curve, the benefits of adding online booking outweigh the risks.

November 20, 2018

Why Sellers Should Be Using Enhanced Brand Content on Amazon

Optimizing your Amazon listings is key to visibility, conversion and sales. But beyond the basic title, key product feature and product description optimizations, Enhanced Brand Content is another highly effective way to improve your listings.

November 15, 2018

Reviews and SEO: How Google Reviews Can Increase Search Rankings

Most small, local businesses understand the importance of online reviews, but what if we told you that online reviews (specifically Google Reviews) can also have a positive impact on SEO? Here’s how Google Reviews can help.

November 09, 2018

5 Tips for Your Next Website Redesign

Like it or not, your website is a direct reflection of your brand. If it’s not on the same level as the competition, your sales could be suffering. Here are five tips for building a great website.

November 01, 2018

How to Keep Employees Engaged and Motivated During the Holidays

The holiday season poses unique challenges for businesses, and it’s especially important for employers to encourage health and wellness in the workplace. If you’re wondering how to keep employees happy and productive during the holidays, try some of these strategies.

October 25, 2018

Choosing the Right Social Media Platforms for Your Small Business

As a small business, you have to be strategic about where you spend your time and resources. Here’s a quick breakdown of five of the most popular social media platforms for business, including why you may (or may not) want...

October 18, 2018

Getting Started with SEO Keyword Research

If people can’t find you in their online searches, chances are they’ll find one of your competitors instead. The goal of today’s blog post is to empower you to conduct some initial keyword research of your own.

October 11, 2018

How Successful Is Your Digital Marketing Strategy?

Businesses of all sizes and industries must be willing to invest in digital marketing in order to remain competitive. But without proper analytics and tracking in place, it’s hard to know if your efforts are yielding any worthwhile results.

October 04, 2018

Pros and Cons of Selling on eBay

Whether you’re a small business just getting off the ground or an established brand looking to grow online sales, selling on eBay can be a great opportunity.

September 27, 2018

How to Make Facebook Marketing Work for Your Business

Businesses shouldn’t approach any channel without specific goals in mind, and Facebook is certainly no exception. Take some time to figure out what it is you want out of your Facebook marketing.

September 20, 2018

How to Plan a Successful Company Outing That Everyone Will Love

One of our favorite traditions here at AirTank is the annual company outing. Rather than focusing on traditional team-building activities, our goal is to get everyone together and have a good time—because we know that ultimately that’s the best way...

September 13, 2018

How to Market to Millennials in 2018 and Beyond

Before you know it, millennials will overtake baby boomers as America’s largest generation. It’s more important than ever for brands to find that sweet spot for marketing to millennials—a notoriously tricky and misunderstood demographic.

September 03, 2018

How To Get More Followers & Likes on Instagram

Have you ever noticed that it’s especially hard to grow your Instagram audience compared to other social platforms like Twitter? Well, don’t worry, you’re not alone. But with a little effort, this goal is certainly within reach.

September 06, 2018

4 Ways to Master the New Instagram Algorithm Change

After we bid farewell to the chronological Instagram timeline and stumbled our way through the new algorithm, we compiled some tips and tricks of the trade to ensure your posts aren’t lost in the sea of Valencia filters.

September 06, 2018

How To Reach Your Target Audience on Social Media

You’re probably aware that posting to social media is a must for any size business, but there’s more to it than simply sharing content regularly.

September 06, 2018

Increase Engagement with These Content Marketing Trends

As online behavior constantly evolves, so too must marketing and content strategies. If you’re stuck in a rut when it comes to putting out engaging content, consider leveling up with these content marketing trends.

September 06, 2018

Why Brands Should Be Using Twitter for Business

Twitter is much more than just another place to kill time staying up to date on the latest memes. Using Twitter for business can have many benefits for brands of all sizes, and yet still there’s apprehension about taking that...

September 06, 2018

Building a Positive Team Culture in the Office

Did you know that 64% of employees feel like they don’t have a strong work culture? And yet without a positive company culture, it’s hard for companies to attract and retain motivated, productive, happy employees.

September 05, 2018

Cracking the Amazon Search Algorithm to Improve Product Rankings

Are you struggling to meet your Amazon sales goals? One reason could be that your products aren’t ranking high enough in Amazon search results.

September 05, 2018

Here’s How Your Business Could Be More Customer Centric

Customer service can make or break a company. If customers don’t have a consistently positive experience with your brand, they’ll look elsewhere. Simple as that.

September 05, 2018

Want to Increase Productivity and Morale at Work? Let Employees Work from Home

Have you considered implementing a work from home policy? In today’s digital world, it’s easier than ever to stay connected to employees and colleagues without having to all be in the same physical space.

September 05, 2018

5 Ways to Create Trustworthy Websites

Your website is often the first experience potential customers will have with your brand—so first impressions really are everything.

September 05, 2018

The Future Is Now and Chatbots are the Customer Service Solution Your Business Needs

Like it or not, the machines are taking over. At least in the customer service space. Experts predict that by 2020, only 15% of customer service interactions will be handled by a human.

September 05, 2018

How to Hashtag Like a Pro

No matter what your ultimate goals are for your social media strategy, much of it comes down to getting your content in front of the right audience. One way to accomplish this is by using hashtags.

September 05, 2018

Why Dogs in the Workplace Make Office Life Better

There are few things in this world that everyone can agree on, but here’s one of them: dogs make pretty much everything better. Office life is no exception.

September 03, 2018

How to Promote Your Event on Social Media

Planning an event can be an arduous process, but it’s all worth it to see everything come together into a successful day, evening or weekend. An important part of that, of course, is making sure that people actually show up.

September 03, 2018

High bounce rate? Here’s how to Lower It

One of the realities that brands commonly face is the dreaded high bounce rate. But what does that even mean, really? And why does it happen in the first place?

September 03, 2018

The Ultimate Guide to Amazon Listing Optimization

Selling on Amazon is one of the best ways to increase sales and grow your business. But Amazon is completely different than brick-and-mortar retail stores and even eCommerce websites.

September 03, 2018

4 Reasons Your Items Aren’t Selling on Amazon

What happens if you get your Amazon account up and running only to find that sales aren’t moving as quickly as you anticipated? Problems selling on Amazon can usually be attributed to a few key factors.

September 03, 2018

Dos and Don’ts: How Brands Can Survive Facebook’s Latest Algorithm Change

Facebook rang in 2018 with a little New Year’s resolution of its own: bring people closer together by favoring content from friends and family in the News Feed. This sounds ideal in theory, but has left brands struggling to adjust.

September 03, 2018

How to Protect Your Brand on Amazon

For many brands, selling on Amazon is a guaranteed way to increase sales. It’s an all-in-one shopping experience with an enormous customer base and unparalleled credibility. What’s not to love?

September 03, 2018

To Blog or Not to Blog? The Benefits of Having a Blog for Your Business

You have the website, you have the social media channels. But what about the blog? Writing and publishing long-form content on a frequent basis can seem intimidating, but it's worth the effort.

July 25, 2018

5 Simple (and Free) Ways to Increase Twitter Followers

Brands can benefit from using Twitter in real, measurable ways—from gaining leads to increasing brand awareness to connecting with customers. But without a large enough audience, it’s easy to feel like you’re just tweeting into the void.

July 25, 2018

5 Reasons You Should Be Selling on Amazon

Brick-and-mortar retail stores and branded eCommerce websites are great starting points for brands, but why stop there? There are so many other opportunities for increasing sales and growing your business.

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