December 14, 2022

SEO 101: Tips and Best Practices

Understand what SEO is and how it works

SEO is short for search engine optimization. SEO is improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be done on-page (on the website) or off-page (off the website, such as through social media, directory listings, and backlinks). SEO is a long-term strategy that helps improve a website's organic search ranking. The goal of SEO is to drive more traffic to a website from SERPs. Many factors contribute to SEO, including keyword research, link building, and content optimization. SEO is an ever-changing landscape, and staying up-to-date on the latest best practices is essential. Following SEO best practices can help improve your website's visibility and ranking in search engine results pages.

Do your research to find the right keywords for your website

Anyone who has tried creating a website knows that keywords are essential. After all, keywords are what help people find your site when they're searching for relevant information. However, picking the right keywords can take time and effort. If you choose too general keywords, your site will get lost in the sea of results. On the other hand, if you pick keywords that are too specific, no one will ever search for them. The key is to find a balance between the two. Do your research to find out which keywords are most commonly used by people looking for websites like yours. Then, use those keywords throughout your site, including in the title, the meta tags, and the content itself. By using relevant keywords, you can help ensure that your website appears at the top of the search results, where it's sure to get noticed by prospective customers.

Use those keywords throughout your website, including in the title, meta tags, and body text

If you want your website to be successful, it's essential to use relevant keywords throughout the site, including in the title, meta tags, and body text. A meta tag is an HTML element that provides information about a web page. The title and meta tags are typically the first things that a search engine sees when crawling a site, so it's essential to ensure that they're keyword-rich and informative. Including keywords in the body text of your site helps search engines understand what your page is about and can also help visitors find the information they're looking for. Using relevant keywords throughout your website will help you attract more visitors and improve your site's visibility in search engine results pages.

Monitor your website's traffic to see the results of your efforts

Tracking your website's traffic is a meaningful way to gauge the success of your online marketing efforts. By monitoring how many visitors come to your site, what pages they view, and how long they stay, you can clearly see what is working and what needs improvement. There are several different tools available to help you track your website's traffic. Google Analytics is a free service that provides detailed information about your website's visitors, including where they came from and what pages they viewed. Site meters and web counters are popular options, and many hosting providers offer basic traffic statistics as part of their plans. By keeping an eye on your website's traffic, you can ensure that your marketing efforts are paying off.

Make sure to keep up with SEO changes so that your website doesn't fall behind

In today's digital age, ensuring your website is optimized for search engines is crucial. Otherwise, you risk potential customers being unable to find your site. And with so much competition, you must stay caught up. Fortunately, you can take a few simple steps to ensure your site is always up-to-date with the latest SEO changes. First, consider using a marketing agency that specializes in SEO. This way, you can be confident that your site is always using the latest SEO techniques. Alternatively, keep an eye on SEO news, update yourself, and implement any new changes as soon as possible. Taking these steps can help ensure that your website remains visible and accessible to potential customers.


SEO can be daunting, but learning and understanding are worth the effort. By researching and using the right keywords throughout your website, traffic increases as people find you through Google and other search engines. Make sure to stay up-to-date on SEO changes so your website doesn’t get left behind, and if you need help, contact the experts at AirTank today!


December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.