April 27, 2023

AirTank featured on Search Engine Land - "Where traditional search and AI chatbots excel: A closer look"

We are thrilled to announce that our CEO, Jason Tabeling, has been featured on Search Engine Land, one of the most respected and authoritative sources for digital marketing news and insights. The reason for this prestigious recognition is an article that he wrote on the topic of traditional search and AI chatbots, titled "Where Traditional Search and AI Chatbots Excel: A Closer Look."

The article is a deep dive into the world of search and chatbots, exploring their strengths and weaknesses and highlighting the areas where they excel. It is an insightful piece that provides valuable information for marketers, business owners, and anyone else who is interested in understanding the complex and evolving landscape of digital marketing.

One of the key takeaways from the article is that traditional search and AI chatbots are not necessarily competitors, but rather complementary tools that can be used to enhance each other's capabilities. Traditional search is great for finding information quickly and efficiently, while chatbots excel at providing personalized, conversational experiences that can help users navigate complex processes or make informed decisions.

The article also delves into the various use cases for traditional search and chatbots, from eCommerce and customer service to healthcare and education. It highlights the importance of understanding the unique needs and preferences of different audiences and tailoring the user experience accordingly.

Overall, we are extremely proud of Jason for his insightful and informative article, and we are honored to have it featured on Search Engine Land. We believe that it will be a valuable resource for anyone who is looking to stay up-to-date with the latest trends and best practices in digital marketing, and we look forward to continuing to share our expertise and insights with the wider community.

If you have any questions about AirTank's stance and use of new technology, like AI and chatbots, feel free to reach out to the team by filling out the form here!

December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.