Marketing Resource-hub

Black Friday & Cyber Monday Insights: Consumer Trends, Spending Habits, and New Marketing Strategies

The AirTank Team recaps Black Friday and Cyber Monday 2023 in our latest blog. Check out our findings and reach out to let us know how Black Friday went for you!

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Marketing Resource-hub

Reassessing the role of links in SEO: What data tells us - As Featured On Search Engine Land

Explore the latest insights on the evolving role of links in SEO with our newest Search Engine Land article!

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Marketing Resource-hub

AirTank Featured in Search Engine Land: What to do when performance tanks in PPC

Check out our latest article featured on SearchEngineLand.com! What to do when performance tanks in PPC

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Marketing Resource-hub

How AI has Impacted Our Agency and Clients

AI is growing rapidly in the digital marketing space. In this blog, we explore how it has impacted our team, client work, and beyond.

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Marketing Resource-hub

AirTank Featured on SearchEngineLand.com: "Using ChatGPT’s Advanced Data Analysis plugin for PPC"

AirTank Featured on SearchEngineLand.com: "Using ChatGPT’s Advanced Data Analysis plugin for PPC" Check out the latest article to be featured on one of the most prominent publications in the digital marketing space!

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Marketing Resource-hub

The Rise of Voice Search: How It's Shaping eCommerce SEO

In today's blog, we talk about Voice Search and how it is changing the eCommerce SEO game.

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Marketing Resource-hub

Reintroducing Seller Fulfilled Prime: What Sellers Need to Know

The eCommerce behemoth, Amazon, has made a significant announcement that has sellers buzzing. Beginning October 1st, 2023, Seller Fulfilled Prime (SFP) will be reopening its gates for new seller enrollment, with an updated set of requirements.

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Marketing Resource-hub

Chat GPT Code Interpreter: How We Are Leveraging The Tool to Accelerate Growth for Clients

At AirTank one of our core values is to “innovate and evolve.” This is one area where we are proud of what the team is doing to help accelerate the growth of our client's business. Recently ChatGPT-4 added a plug-in...

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Marketing Resource-hub

Empowering Your Marketing Team with Fast Website Changes

Is your marketing team struggling with making fast changes to your website? In this article, we chat through how to unblock your team using page-builders for a faster, more profitable, marketing team.

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Marketing Resource-hub

Signs You Need a Website Redesign or Replatforming

Looking to make a website change but unsure if you should redesign or replatform the site? Our team of experts discusses the difference and what to look for when making any big website change.

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Marketing Resource-hub

The Best Website Platforms for Service-Based and eCommerce Businesses in 2023

Navigating through the world of website platforms to find the right Content Management System (CMS) for your business can be challenging. From sleek design capabilities to powerful eCommerce features, the options are endless. We've taken the heavy lifting off your...

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Marketing Resource-hub

Guide to Amazon Prime Day 2023 for Sellers: Elevate Your Sales Strategy with AirTank

Amazon Prime Day has established itself as a monumental event in the eCommerce calendar. Last year, in 2022, we saw the trend of increasing sales continue, with sellers reaping huge benefits. As we look forward to Amazon Prime Day 2023,...

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Marketing Resource-hub

The Crucial Role of SEO Audits: A Proactive Approach to SEO Success

In the dynamic world of digital marketing, SEO (Search Engine Optimization) plays a critical role in driving traffic and boosting online visibility.

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Marketing Resource-hub

AirTank Featured on Search Engine Land: "SEO during website development and post-launch: Key considerations"

When building or revamping a website, incorporating SEO is essential. However, many brands mistakenly believe that initial SEO setup is sufficient, and end up neglecting an ongoing strategy. Our latest article, featured on Search Engine Land, elucidates the vital steps...

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Marketing Resource-hub

Google Analytics 4 Warnings - Should You Be Worried?

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Marketing Resource-hub

Generative AI and How It Has Been Impacting the Digital Marketing World

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Marketing Resource-hub

Why SEO is Crucial for eCommerce Brands and How AirTank Drives Traffic to Your Website

In today's digital age, having a strong online presence is essential for the success of any eCommerce brand. Search Engine Optimization (SEO) plays a critical role in determining the visibility of your website on search engine results pages (SERPs).

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Marketing Resource-hub

Top 5 Biggest Mistakes to Avoid in Digital Marketing: Insights from AirTank

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Marketing Resource-hub

AirTank featured on Search Engine Land - "Where traditional search and AI chatbots excel: A closer look"

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Marketing Resource-hub

A Step-by-Step Guide to Listing Products on Amazon Seller Central

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Marketing Resource-hub

What is a Geofencing? | Geofencing in Digital Marketing

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Marketing Resource-hub

What is a Meta Description…and Why Do I Need One? | Using Meta Descriptions in Marketing

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Marketing Resource-hub

How We Are Using Artificial Intelligence at AirTank

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Marketing Resource-hub

Using Multi-Channel Fulfillment by Amazon To Boost Your Business

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Marketing Resource-hub

SEO 101: Tips and Best Practices

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Marketing Resource-hub

Driving Traffic from Social Media

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Marketing Resource-hub

Featuring CareCart Software - AirTank Announces CareCart a First-of-Its-Kind eCommerce Platform Built Exclusively for the Healthcare Industry

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Marketing Resource-hub

The Rise of Digital Marketing in the MedTech and Wellness Industries

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Marketing Amazon Resource-hub

Why aren't my products selling on Amazon?

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Marketing

Meta Announces Advantage+ Ad Campaigns

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Marketing

What is Geofencing…and How Does it Work?

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Marketing Resource-hub

7 Steps To Create Your Own Medical Device Marketing Plan

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Marketing Resource-hub

4 Reasons Medical Device Companies Need Social Media

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Marketing Resource-hub

Top 3 Tips for Medical Device Industry Websites

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Marketing Resource-hub

Five Things to Keep in Mind When Marketing Your Medical Device

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Marketing Resource-hub

4 things to learn about Paid Search from The North Face

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Marketing Resource-hub

How to use Google Ads Competitive Metrics

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Marketing Website Resource-hub

In eCommerce, Friction is the Enemy

We were recently reviewing the pipeline in our business. What struck us was the consistent theme of the potential deals we were working on. At AirTank we focus on website development (eCommerce and Lead Generation), and Performance Marketing services (PPC/SEO/Social)....

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Marketplace Amazon Marketing

Benchmark Report: Generating More Revenue Through Amazon Listing Optimization

Are you optimizing your Amazon listings to generate the maximum amount of revenue? AirTank recently compiled data for products in 16 Amazon categories to get a better understanding of performance benchmarks and what makes a top seller and listing in...

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Marketing Resource-hub Company-culture ...

How to Interview and Hire for Entry-Level Digital Marketing Positions

As the need for digital marketing talent continues to increase, many businesses and agencies are looking to interview and hire digital marketing roles. There are more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right now.

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Marketplace Marketing Amazon

Guide to Amazon Prime Day 2022 for Sellers

Prime Day will soon be here and we are submitting our deals for approval. In 2021, Amazon Prime Day pulled in over $11 Billion. Per Adobe Analytics, this was 6.1% higher than 2020. We expect Prime Day 2022 to continue...

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Advertising Marketing Resource-hub

How Your Ad Position and CTR Impact Conversion Rate

Learn how to use your keyword ranking and click-through rate data to improve the conversion performance of your paid search ad campaigns.

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Advertising Marketing Resource-hub

Geotargeting Optimization: How Region Impacts your PPC Results

Want to understand your paid search results? Geography is one of the most significant factors to analyze.

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Advertising Amazon Marketing

Digital Paid Media Fragmentation and How to Allocate Your Marketing Budget

For the past several years we have operated as marketers with a fairly limited set of media options. Google and Facebook have been dominant players and Amazon has been turning on the gas. It feels like these 3 advertisers get...

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Marketing Content Resource-hub

Live Commerce What it Could do for Your Brand

Have you ever bought something based on a product review? How about after watching a product review video? If you haven’t you are in the minority. According to studies, 93% of consumers say reviews have influenced their purchases (Source: Podium)...

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Marketing Content Resource-hub

What is Inbound Marketing? and Why You Should Be Implementing It

Inbound marketing focuses on building a relationship with the consumer on their terms. Compared to the more traditional forms of outbound marketing, inbound takes an organic approach and tends to be more well received.

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Marketing Resource-hub

How to Repair Your Company's Online Reputation

Everything is going well with your company’s online presence, until you get a disgruntled customer or a few negative reviews. This may seem devastating, but there are steps to mend your business’s digital scars or, better yet, prevent them.

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Marketing Resource-hub

How Successful Is Your Digital Marketing Strategy?

Businesses of all sizes and industries must be willing to invest in digital marketing in order to remain competitive. But without proper analytics and tracking in place, it’s hard to know if your efforts are yielding any worthwhile results.

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Marketing Resource-hub

How to Market to Millennials in 2018 and Beyond

Before you know it, millennials will overtake baby boomers as America’s largest generation. It’s more important than ever for brands to find that sweet spot for marketing to millennials—a notoriously tricky and misunderstood demographic.

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