Often, we lose sight of how important it is to work well with partners. Learn how to gauge relationships with your agency or any other vendor you may be working with.
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Black Friday & Cyber Monday Insights: Consumer Trends, Spending Habits, and New Marketing Strategies
The AirTank Team recaps Black Friday and Cyber Monday 2023 in our latest blog. Check out our findings and reach out to let us know how Black Friday went for you!
Explore the latest insights on the evolving role of links in SEO with our newest Search Engine Land article!
Check out our latest article featured on SearchEngineLand.com! What to do when performance tanks in PPC
AI is growing rapidly in the digital marketing space. In this blog, we explore how it has impacted our team, client work, and beyond.
AirTank Featured on SearchEngineLand.com: "Using ChatGPT’s Advanced Data Analysis plugin for PPC" Check out the latest article to be featured on one of the most prominent publications in the digital marketing space!
In today's blog, we talk about Voice Search and how it is changing the eCommerce SEO game.
The eCommerce behemoth, Amazon, has made a significant announcement that has sellers buzzing. Beginning October 1st, 2023, Seller Fulfilled Prime (SFP) will be reopening its gates for new seller enrollment, with an updated set of requirements.
At AirTank one of our core values is to “innovate and evolve.” This is one area where we are proud of what the team is doing to help accelerate the growth of our client's business. Recently ChatGPT-4 added a plug-in...
Is your marketing team struggling with making fast changes to your website? In this article, we chat through how to unblock your team using page-builders for a faster, more profitable, marketing team.
Looking to make a website change but unsure if you should redesign or replatform the site? Our team of experts discusses the difference and what to look for when making any big website change.
Navigating through the world of website platforms to find the right Content Management System (CMS) for your business can be challenging. From sleek design capabilities to powerful eCommerce features, the options are endless. We've taken the heavy lifting off your...
Amazon Prime Day has established itself as a monumental event in the eCommerce calendar. Last year, in 2022, we saw the trend of increasing sales continue, with sellers reaping huge benefits. As we look forward to Amazon Prime Day 2023,...
In the dynamic world of digital marketing, SEO (Search Engine Optimization) plays a critical role in driving traffic and boosting online visibility.
When building or revamping a website, incorporating SEO is essential. However, many brands mistakenly believe that initial SEO setup is sufficient, and end up neglecting an ongoing strategy. Our latest article, featured on Search Engine Land, elucidates the vital steps...
In today's digital age, having a strong online presence is essential for the success of any eCommerce brand. Search Engine Optimization (SEO) plays a critical role in determining the visibility of your website on search engine results pages (SERPs).
We were recently reviewing the pipeline in our business. What struck us was the consistent theme of the potential deals we were working on. At AirTank we focus on website development (eCommerce and Lead Generation), and Performance Marketing services (PPC/SEO/Social)....
Are you optimizing your Amazon listings to generate the maximum amount of revenue? AirTank recently compiled data for products in 16 Amazon categories to get a better understanding of performance benchmarks and what makes a top seller and listing in...
As the need for digital marketing talent continues to increase, many businesses and agencies are looking to interview and hire digital marketing roles. There are more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right now.
Prime Day will soon be here and we are submitting our deals for approval. In 2021, Amazon Prime Day pulled in over $11 Billion. Per Adobe Analytics, this was 6.1% higher than 2020. We expect Prime Day 2022 to continue...
Learn how to use your keyword ranking and click-through rate data to improve the conversion performance of your paid search ad campaigns.
Want to understand your paid search results? Geography is one of the most significant factors to analyze.
For the past several years we have operated as marketers with a fairly limited set of media options. Google and Facebook have been dominant players and Amazon has been turning on the gas. It feels like these 3 advertisers get...
Have you ever bought something based on a product review? How about after watching a product review video? If you haven’t you are in the minority. According to studies, 93% of consumers say reviews have influenced their purchases (Source: Podium)...
Inbound marketing focuses on building a relationship with the consumer on their terms. Compared to the more traditional forms of outbound marketing, inbound takes an organic approach and tends to be more well received.
Everything is going well with your company’s online presence, until you get a disgruntled customer or a few negative reviews. This may seem devastating, but there are steps to mend your business’s digital scars or, better yet, prevent them.
Businesses of all sizes and industries must be willing to invest in digital marketing in order to remain competitive. But without proper analytics and tracking in place, it’s hard to know if your efforts are yielding any worthwhile results.
Before you know it, millennials will overtake baby boomers as America’s largest generation. It’s more important than ever for brands to find that sweet spot for marketing to millennials—a notoriously tricky and misunderstood demographic.
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