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In today's digital age, having a strong online presence is essential for the success of any eCommerce brand. Search Engine Optimization (SEO) plays a critical role in determining the visibility of your website on search engine results pages (SERPs).
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We were recently reviewing the pipeline in our business. What struck us was the consistent theme of the potential deals we were working on. At AirTank we focus on website development (eCommerce and Lead Generation), and Performance Marketing services (PPC/SEO/Social)....
Are you optimizing your Amazon listings to generate the maximum amount of revenue? AirTank recently compiled data for products in 16 Amazon categories to get a better understanding of performance benchmarks and what makes a top seller and listing in...
As the need for digital marketing talent continues to increase, many businesses and agencies are looking to interview and hire digital marketing roles. There are more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right now.
Prime Day will soon be here and we are submitting our deals for approval. In 2021, Amazon Prime Day pulled in over $11 Billion. Per Adobe Analytics, this was 6.1% higher than 2020. We expect Prime Day 2022 to continue...
Learn how to use your keyword ranking and click-through rate data to improve the conversion performance of your paid search ad campaigns.
Want to understand your paid search results? Geography is one of the most significant factors to analyze.
For the past several years we have operated as marketers with a fairly limited set of media options. Google and Facebook have been dominant players and Amazon has been turning on the gas. It feels like these 3 advertisers get...
Have you ever bought something based on a product review? How about after watching a product review video? If you haven’t you are in the minority. According to studies, 93% of consumers say reviews have influenced their purchases (Source: Podium)...
Inbound marketing focuses on building a relationship with the consumer on their terms. Compared to the more traditional forms of outbound marketing, inbound takes an organic approach and tends to be more well received.
Everything is going well with your company’s online presence, until you get a disgruntled customer or a few negative reviews. This may seem devastating, but there are steps to mend your business’s digital scars or, better yet, prevent them.
Businesses of all sizes and industries must be willing to invest in digital marketing in order to remain competitive. But without proper analytics and tracking in place, it’s hard to know if your efforts are yielding any worthwhile results.
Before you know it, millennials will overtake baby boomers as America’s largest generation. It’s more important than ever for brands to find that sweet spot for marketing to millennials—a notoriously tricky and misunderstood demographic.
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