March 08, 2022
March 08, 2022

Geotargeting Optimization: How Region Impacts your PPC Results

Our CEO, Jason Tabeling, recently wrote an article for Seach Engine Land about how regions in geotargeting impact your PPC results.

 

Want to understand your paid search results? Geography is one of the most significant factors to analyze.

Different words and brands mean other things based on location. For example, are you “soda” or “pop”? The same is true for brand names.

Read more to learn about geolocation results in paid search, how they vary and what to do with the variances.

 

 

 

 

 

 

 

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May 24, 2022
We were recently reviewing the pipeline in our business. What struck us was the consistent theme of the potential deals we were working on. At AirTank we focus on website development (eCommerce and Lead Generation), and Performance Marketing services (PPC/SEO/Social). Regardless of the deal, it was centered around one simple...

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