March 08, 2022

Geotargeting Optimization: How Region Impacts your PPC Results

Our CEO, Jason Tabeling, recently wrote an article for Search Engine Land about how regions in geotargeting impact your PPC results.


Want to understand your paid search results? Geography is one of the most significant factors to analyze.

Different words and brands mean other things based on location. For example, are you “soda” or “pop”? The same is true for brand names.

Read more to learn about geolocation results in paid search, how they vary and what to do with the variances.








December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.