December 01, 2022

Driving Traffic from Social Media

Looking to improve your social media reach and increase traffic to your website? Keep reading for tips on everything from content creation to posting schedules!

Identify which social media platforms your target audience is using

Social media marketing is the process of using social media platforms to promote and sell products or services. In order to be successful, it is essential to identify which social media platforms your target audience is using. This can be done through market research, such as surveying potential customers or analyzing social media data. Once you know which platforms your target audience is using, you can create engaging content that will reach them where they are. For example, if your target audience is active on Instagram, you can create beautiful product photos and share them with hashtags. If your target audience is on Facebook, you can create informative blog posts or run ads. By understanding which social media platforms your target audience is using, you can better connect with them and achieve your marketing goals.

Create engaging and shareable content for those platforms

If you're looking to create content that will engage your audience and stand a chance of going viral, there are a few key things to keep in mind. First, focus on creating content that is interesting and informative. There's no surefire formula for creating viral content, but by focusing on quality, you increase the likelihood that your content will be shared. In addition, make sure to use engaging visuals and headlines. Headlines are often what determine whether or not someone will click on your article, so make sure to craft headlines that are both attention-grabbing and accurate. Finally, don't forget to promote your content on social media. By sharing your content with a wider audience, you increase the chances that it will be seen and shared by even more people. Follow these tips and you'll be well on your way to creating content that goes viral.

Use relevant hashtags to reach a wider audience

Hashtags are a tool that can be used to reach a wider audience on social media. By tagging your posts with relevant hashtags, you can make your content more discoverable to people who are interested in the same topics. For example, if you're marketing a medical device, you might use hashtags like #health or #wellness or something specific to the condition your device targets.. By using hashtags, you can connect with other like-minded people and grow your audience.

However, it's important to use hashtags thoughtfully and sparingly. Using too many hashtags can make your post appear spammy, and it can actually hinder your reach. Stick to one or two relevant hashtags per post, and make sure they're being used in an organic way. Hashtags are a great way to connect with new people, but they should be used wisely in order to be effective.

Post regularly, but don't spam your followers with too many posts

Posting regularly on social media is a great way to stay connected with your followers and keep them up-to-date on what you're doing. However, it's important not to overload your followers with too many posts. If you're constantly bombarding them with new updates, they're likely to tune you out or even unfollow you. So how often should you post? A good rule of thumb is to limit yourself to one or two posts per day. This will ensure that your followers are seeing your content, but not feeling overwhelmed by it. And of course, if you have something truly special to share, feel free to break the one-a-day rule. Just don't make a habit of it!

Take advantage of social media ads to boost your reach even further

With over two billion active users, social media has become one of the most powerful tools for businesses of all sizes. And while organic reach is still important, social media ads can help to boost your visibility even further. When used correctly, ads can be an extremely effective way to reach your target audience. For example, Facebook allows you to target users by location, age, gender, interests, and more. You can also use retargeting to show your ads to users who have already engaged with your brand. So if you're not already using social media ads, now is the time to start. With a little experimentation, you'll be able to find the perfect mix of strategies to help grow your business.

Respond to comments and messages promptly to create a more personal connection with your audience

When you're running a business, it's important to create and maintain a personal connection with your audience. One way to do this is to respond promptly to any comments or messages you receive. Whether it's a positive review or a negative one, a thank-you note or a question, taking the time to respond shows that you value your customers' feedback and that you're interested in building a relationship with them. Of course, you can't always be available 24/7, but making an effort to respond in a timely manner will go a long way toward creating a more personal and engaged relationship with your audience.


By following these tips, you can create a social media strategy that engages your target audience and helps you reach more potential customers. Keep in mind that it takes time and effort to see results, so be patient and keep experimenting until you find what works best for you. 


Thinking it might be better to call in the experts? We can help! Contact the digital marketing wizards at AirTank today!


December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.