How Your Ad Position and CTR Impact Conversion Rate
Our clients ask us all the time about how various metrics impact their results. We take a very data-driven approach to understanding the impact and forecasting the optimal outcomes across all digital media types. Our CEO, Jason Tabeling, recently wrote an article for Seach Engine Land about understanding the impact of ad position and CTR on conversion rates for you search ad campaigns.
Read more to learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.
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In today's digital age, having a strong online presence is essential for the success of any eCommerce brand. Search Engine Optimization (SEO) plays a critical role in determining the visibility of your website on search engine results pages (SERPs).
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