March 21, 2022

How Your Ad Position and CTR Impact Conversion Rate

Our clients ask us all the time about how various metrics impact their results. We take a very data-driven approach to understanding the impact and forecasting the optimal outcomes across all digital media types. Our CEO, Jason Tabeling, recently wrote an article for Seach Engine Land about understanding the impact of ad position and CTR on conversion rates for you search ad campaigns.

Read more to learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.

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May 24, 2022

In eCommerce, Friction is the Enemy

We were recently reviewing the pipeline in our business. What struck us was the consistent theme of the potential deals we were working on. At AirTank we focus on website development (eCommerce and Lead Generation), and Performance Marketing services (PPC/SEO/Social). Regardless of the deal, it was centered around one simple...

Benchmark Report: Generating More Revenue Through Amazon Listing Optimization

Are you optimizing your Amazon listings to generate the maximum amount of revenue? AirTank recently compiled data for products in 16 Amazon categories to get a better understanding of performance benchmarks and what makes a top seller and listing in these categories.

How to Interview and Hire for Entry-Level Digital Marketing Positions

As the need for digital marketing talent continues to increase, many businesses and agencies are looking to interview and hire digital marketing roles. There are more than 20,000 jobs are listed for “digital media, entry-level” on LinkedIn right now.