How Your Ad Position and CTR Impact Conversion Rate

Our clients ask us all the time about how various metrics impact their results. We take a very data-driven approach to understanding the impact and forecasting the optimal outcomes across all digital media types. Our CEO, Jason Tabeling, recently wrote an article for Seach Engine Land about understanding the impact of ad position and CTR on conversion rates for you search ad campaigns.

Read more to learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns.