December 22, 2022

Using Multi-Channel Fulfillment by Amazon To Boost Your Business

If you're an Amazon seller, you know that FBA can be a huge help boost your sales. FBA stands for "Fulfillment by Amazon," a service that allows sellers to have their products stored, packed, and shipped by Amazon. This takes a lot off the seller's shoulders, but it can significantly increase your sales. In this blog post, we will explain what multi-channel fulfillment is and how it can help your business!

What is multi-channel fulfillment by Amazon?

Multi-channel fulfillment by Amazon (MCF) is a service that allows Amazon sellers to use Amazon's infrastructure to fulfill orders from other channels, such as their own eCommerce website or other marketplaces. This can be a great way to save time and money on fulfillment and take advantage of Amazon's world-class customer service.

How can multi-channel fulfillment by Amazon help your business?

Multi-channel fulfillment can help your business in several ways. It can reduce your fulfillment costs by allowing you to use Amazon’s vast distribution network. Secondly, it can help you reach more customers by making your products available on Amazon’s marketplace.

What are the benefits of using multi-channel fulfillment by Amazon?

The benefits of using multi-channel fulfillment by Amazon are many and varied. The most obvious benefit is that it allows businesses to tap into the vast pool of Amazon customers. By using Amazon as a fulfillment platform, companies can reach a far larger audience than they would be able to if they relied on their fulfillment infrastructure.

Another key benefit is that it can help businesses to save money on fulfillment costs. Amazon has a well-developed fulfillment network, which means companies can take advantage of economies of scale.

Additionally, Amazon typically offers very competitive rates for fulfillment services.

Another important consideration is that Amazon is a very reliable partner. They have a strong track record of delivering orders on time and providing good customer service. This is important for businesses that need to maintain a high level of customer satisfaction.


Finally, using Amazon for multi-channel fulfillment can help businesses to simplify their operations. In many cases, companies that use Amazon for fulfillment find that they can streamline their overall order and inventory management processes. This can lead to significant efficiency gains and cost savings.

How does multi-channel fulfillment by Amazon work?

When you use Amazon to fulfill your orders, you can take advantage of their multi-channel fulfillment feature. This allows you to ship your products from Amazon to your customers, no matter where they are located. You can also use Amazon to fulfill orders from other channels, such as your website or brick-and-mortar store.

With multi-channel fulfillment, you can have Amazon fulfill all or some of your orders. If you have a product only available on your website, you can still use Amazon to fulfill those orders. You can also specify which channel an order should be fulfilled from when you create the listing for the product. For example, if you have a product available in both your online store and your brick-and-mortar store, you can specify that the order should be fulfilled from whichever channel has the product in stock.

Multi-channel fulfillment by Amazon is a great way to take advantage of Amazon's vast shipping network while still being able to sell your products through other channels. It can help you save time and money by reducing the need to ship products yourself, and it can also help you reach more customers by making your products available through Amazon.

Ready to Get Started? AirTank can Help!

AirTank is a leader in eCommerce marketing, and we’ve helped many clients increase their Amazon presence and boost sales. Our team would love to learn more about your company and how we can help - contact us today!


December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.