July 06, 2023

Guide to Amazon Prime Day 2023 for Sellers: Elevate Your Sales Strategy with AirTank

Guide to Amazon Prime Day 2023 for Sellers: Elevate Your Sales Strategy with AirTank

Amazon Prime Day has established itself as a monumental event in the eCommerce calendar. Last year, in 2022, we saw the trend of increasing sales continue, with sellers reaping huge benefits. As we look forward to Amazon Prime Day 2023, let’s take a closer look at what you need to prepare for this year’s event and how AirTank, as a seasoned expert, can help you make the most out of it.


What is Amazon Prime Day 2023?

Prime Day is a 48-hour shopping extravaganza exclusive to Amazon Prime members. The event, which started in 2015 as a 24-hour sale to celebrate Amazon's 20th anniversary, has since evolved into one of the biggest annual sales events. Prime Day 2023, much like its predecessors, will showcase some of the best deals and offers on a wide array of products.


When is Amazon Prime Day 2023?

July 11th and 12th


How to Prepare for Amazon Prime Day 2023?

Steps for Submitting Lightning Deal:

1. Go to Your Seller Central Page > Advertising > Deals > Create a New Deal > Lightning Deals > Select > Prime Day Window.

Steps for Submitting Coupon Deal:

1. Accessing Coupon Page: Go to Your Seller Central Page > Advertising > Coupons > Create a new coupon (or bulk).

2. Creating Coupon: Select Your Products > Select Prime Day Placeholder Dates > Specify # of Coupons > Specify Discount > Submit.

Keep in mind that submitting deals in advance is essential, and meeting Amazon’s deal eligibility criteria is mandatory.


Deal Eligibility Criteria for Amazon Prime Day 2023:

The eligibility criteria for Prime Day deals generally include having a minimum seller feedback rating, a certain star rating for the product, and offering a substantial discount. It's vital to check the most up-to-date criteria on Seller Central as these can change.


Prime Day 2023 Tips:

1. Optimize Listings: Optimize your product listings for SEO, ensure high-quality images, and review customer feedback to improve your content.

2. Competitive Pricing: Entice customers with competitive pricing and exclusive discounts.

3. Monitor Advertising: Keep track of your advertising budgets and metrics like CPC and RoAS.

4. Prepare Your Website: Ensure that your website is ready for increased traffic. You may also offer incentives for customers to purchase directly from your website.


How AirTank Can Supercharge Your Prime Day Strategy:

Feeling daunted by the preparation required for Prime Day? This is where AirTank, a certified Amazon Partner, comes in.

1. Expert Consultation: AirTank’s Amazon specialists have the know-how to help you navigate Prime Day intricacies.

2. Listing Optimization: With AirTank, optimize your product listings to capture customer attention and improve search visibility.

3. Advertising Management: AirTank can expertly handle your advertising campaigns, ensuring that they are optimized for maximum visibility and ROI.

4. Inventory and Logistics Consulting: Benefit from AirTank’s consulting services to make sure that you are well-equipped to handle increased sales volumes.



Preparation is key when it comes to making the most of Amazon Prime Day. With Amazon Prime Day 2023 on the horizon, get ahead by optimizing your listings, setting competitive pricing, monitoring advertising, and ensuring your website is ready for traffic. Leverage AirTank’s experience and expertise in scaling Amazon revenue to ensure your success on this year's Prime Day. Don’t leave things to chance; partner with AirTank to elevate your sales strategy and maximize your revenue on Amazon Prime Day 2023.

December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.