July 20, 2023

Signs You Need a Website Redesign or Replatforming

In an era where your website is the digital storefront of your business, it's essential to keep it fresh, updated, and functional. However, how do you know when it's time for a full site redesign or even a replatforming?

First, let's understand the difference between Replatforming and. Redesigning:

Website Redesign primarily focuses on the look and feel of your website. It involves updating visual elements, improving the layout, optimizing content, and enhancing navigation for better user experience and engagement.

Website Replatforming, on the other hand, involves changing the underlying platform your website is built on. This might be necessary if your current platform can’t support your website’s functionality requirements, doesn't offer the flexibility you need, or isn't scalable for your growing business.


Now let's discuss the key signs to look for.


1. Your Website Isn't Mobile-Friendly

Today, mobile users account for over half of all web traffic. If your website doesn't perform well on mobile devices, this can have a negative impact on user experience and even your SEO ranking. 


2. Dated Web Design

Your website is often the first impression customers have of your business. If it looks outdated or unattractive, it could detract from your credibility. The design should align with your brand, be modern and easy to navigate.  This is also wildly important in the SEO world due to Click-Through-Rate (CTR).


3. High Bounce Rate

A high bounce rate means people are leaving your website without exploring beyond the first page they land on. This can indicate issues with your website’s usability, design, or content relevance.  This is a MASSIVE red flag to Google and will hurt your website rankings trmendously.


4. Slow Load Times

Internet users are increasingly impatient, and slow-loading websites are a common cause of page abandonment. If your website takes more than a few seconds to load, you may be losing potential customers.


5. Poor User Experience

If your website is hard to navigate, lacks a search feature, or has a confusing layout, users may become frustrated and leave, causing the Bounce Rate to go up. 


6. Limited or No CMS

If you can't easily update your website's content due to a lack of content management system (CMS), it may be time to consider a redesign or replatforming.  One of the biggest friction points we see is that marketing teams aren't able to make website changes and have to go through their development team (or pay an external development team).  This is exactly the challenge we overcame with PayMedix (Case Study Here).


7. Frequent Website Downtime

Regular crashes and downtime could indicate your website platform can't handle your site’s demands, which might mean it's time to consider replatforming.


8. Not Optimized for SEO

If your site isn’t SEO friendly, it's more difficult for potential customers to find you organically, which can have a significant impact on your business. (Expert tip- Have your team, or external team, conduct a technical SEO audit to find everything that needs updating throughout the site).


9. No Integration with Essential Business Tools

If your website isn't integrated with your CRM, email marketing tools, social media platforms, or other essential business tools, it can hinder your growth and marketing efforts.


Deciding whether to redesign or replatform your website can be a complex decision. However, if you notice the signs mentioned above, it's worth consulting with web development and digital strategy professionals. Our team can provide expert advice and help you choose the most cost-effective and beneficial solution for your business. Remember, your website is an investment in the success of your business, and it should grow and evolve along with your organization.

Interested in learning more? Click here to speak with an expert!


December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.