Brick-and-mortar retail stores and branded eCommerce websites are great starting points for brands, but why stop there? There are so many other opportunities for increasing sales and growing your business. One of our favorites is Amazon because we’ve seen first-hand how successful it is for our clients.
Here are five reasons your brand should be selling on Amazon.
Amazon has an enormous customer base.
Part of having a successful sales strategy means being where your customers are when they’re ready to make a purchase—and chances are your customers are on Amazon. After all, it is
the world’s biggest online retailer. Amazon accounts for 43% of all U.S. online sales.
That kind of market share is simply hard to beat.
Amazon is credible and trustworthy.
You know Amazon. Your friends know Amazon. Even your great-grandmother has probably heard of it. When people in 2018 hear the word “Amazon,” the largest river in the world is only the second thing that comes to mind.
Brand recognition matters because consumers like making purchase on websites they know and trust. If your potential customers have used Amazon before—and it’s likely that have—they may be more willing to purchase your product on Amazon than on your website.
Amazon is easy to use.
People like convenience, especially in today’s busy world. And as far as eCommerce is concerned, it doesn’t get much easier than Amazon. The Amazon marketplace provides an all-in-one shopping experience, allowing customers to complete a purchase with literally the click of a button. It’s fast, it’s seamless and it’s convenient—just what most consumers are looking for.
Amazon simplifies international expansion.
One of the benefits of selling in a global online marketplace like Amazon is the ability to expand into international markets. By leveraging Amazon’s robust infrastructure, it’s possible to manage operations in multiple countries from one central account.
Amazon connects you with new customers.
Imagine you open up Amazon looking for a specific pair of sunglasses from a brand you know and like, but then another pair made by a different brand catches your eye—and you like them even better! You may not have sought that brand out on your own or even known it existed had it not popped up in your Amazon search.
This is the reality of shopping in online marketplaces—and you can see how this benefits brands. A consumer may be searching for one of your competitor’s products and end up with yours instead.
Are you ready to take that next step and start selling on Amazon?
Contact AirTank to learn more about how you can get started selling on Amazon.