September 05, 2018

5 Ways to Create Trustworthy Websites


Your website is often the first experience potential customers will have with your brand—so first impressions really are everything. In one recent survey, more than 73% of consumers ranked authenticity as more important than price, highlighting the importance of businesses building trust with online marketing.

Have you conducted a website trust check recently? Here are five simple ways to improve website trustworthiness.


A strong “About” page—with team photos.

People want to know who they’re doing business with, and that’s where a strong About page comes in. It helps you seem more approachable, while allowing visitors to connect with your business on a more personal level. People also like to see who they’re doing business with, so always include photos of your team, and ideally brief descriptions of who they are. This will help establish recognition and trust.


Customer testimonials and logos.

What better way to instill confidence in visitors than client testimonials praising your products and services? Endorsements from clients improve website trust by proving that you do what you claim to do.

Even if you don’t include testimonials from all your clients, get permission to display their logos on your website. When visitors see that you’ve worked with prominent brands, that raises your clout—and in turn your website trustworthiness.


Quality design.

When it comes to websites, people definitely judge the book by its cover, so to speak. In fact, many people will immediately close out a website that doesn’t appear professional, without even giving the business a chance. This is why quality design is so important. It shows visitors that you’re a legitimate business and encourages them to take you seriously right off the bat. 


Awards and seals of good practice.

This is your opportunity to brag a little bit. If your business has won any awards or recognitions over the years, by all means include that information on your website! Same goes for seals of good practice, such as the Better Business Bureau. These are often found on trusted websites, and they give visitors that added boost of assurance. 


Clear expectations.

At the end of the day, the experience that someone has with your business must align with the information you provide on your website. For example, if you state that all calls are returned within 24 hours, make sure you’re prepared to deliver on that promise. When you follow through on your claims, people will be more likely to trust the other information they find on your website.


Do you need help creating a trustworthy website?

Contact AirTank to learn more about our website design services.

December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.