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Search engine optimization (SEO) is a critical part of any inbound marketing strategy. If people can’t find you in their online searches, chances are they’ll find one of your competitors instead.
There’s quite a bit involved in developing and executing a comprehensive SEO strategy, but it all starts with keyword research. The goal of today’s blog post is to empower you to conduct some initial keyword research of your own.
When we talk about SEO, keywords are defined as relevant words and phrases to include in your content that help people find your website—specifically via search engines.
There are three major types of keywords to know about: head, body and long tail. Head keywords are one to two generic words with a high search volume, long tail keywords are highly specific phrases with three or more words and body keywords fall somewhere in the middle.
Long tail keywords have the least competition, providing opportunities for smaller brands to establish themselves on the front pages of searches. Long tail keywords also have the highest conversion rate, bringing in the most qualified leads to your website.
Keywords, once identified, should be incorporated throughout your website and all your online content.
So, where do you begin with keyword research? Here are some actionable first steps to get you started.
As you may have noticed by now, figuring out SEO can be complicated. Conducting keyword research is just one of many steps in developing a successful SEO strategy. Reach out to AirTank to find out how our SEO services put you ahead of the competition.
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