September 03, 2018

How to Promote Your Event on Social Media


Planning an event can be an arduous process, but it’s all worth it to see everything come together into a successful day, evening or weekend. An important part of that, of course, is making sure that people actually show up.

Promoting events on Facebook, Twitter, Instagram and other social networks is a great low-cost way to spread the word and get people excited.

Here are some strategies to use on social media as you prepare for your next big event.


Create a Facebook Event.

With 2.19 billion monthly active users, Facebook is the ideal channel for promoting your event to a large network of people. Use your company page to create the event, and take the time to set up an optimized events page. This should include an eye-catching cover photo, a memorable event name, and plenty of details about the event—including the time, date, location and topic.

If you’re willing to spend a little bit of money promoting events on Facebook, you can take advantage of Facebook Advertising to reach an even bigger network.


Come up with a unique hashtag.

Think of a hashtag as a way to create an online space for conversations about your event. When people follow and search that hashtag, they’ll see a stream of relevant content pertaining to the event, without having to sift through the abundance of other content on Facebook, Twitter and Instagram. You can then track the hashtag to engage with your audience directly.

Leverage your speakers’ networks.

Chances are the speakers or panelists you’ll be hosting at your event have loyal, engaged followers on their social channels. Your goal is to reach those followers, and one simple way to do that is by encouraging the speakers to promote the event on their personal pages.

To make this as easy for them as possible, create a one-pager with some sample social posts that you can send to all the speakers and panelists prior to the event. This way, they’ll have the option of simply copying and pasting these posts to promote the event.

Share content to engage attendees.

Your pre-event work isn’t over when people sign up. Next comes keeping them enthusiastic and engaged. Part of your content strategy for event promotion should include engaging existing attendees with relevant posts: speaker profiles, topical news stories, behind-the-scenes insights—just to name a few examples. The hope is that they’ll share this interesting content (and with it the news of your upcoming event) with their friends.


Do you need help promoting events on Facebook, Twitter, Instagram and other social networks?

Contact AirTank to learn more about our social media services!



December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.