How To Reach Your Target Audience on Social Media

Find Your Target Market

If you haven’t already defined buyer personas for your business, start with the demographics of your customers. Some details you’ll want to research are: gender, location, age, income bracket, and relationship status. You can use Google Analytics, surveys, and customer service interactions to find this information. Then move on to what makes your customers tick. What are their interests, professions, lifestyles, and political or religious views? It is best to narrow down as much as you can.

Choose the Social Channel(s) That Fits Your Target Customer

Now you know who your target market is, but where do you find them? Using this handy infographic from Spredfast, you can match your ideal customer to the social networks they are most apt to use. There’s no hard and fast rule that says you need to use more than one network, so start with just one if you are feeling overwhelmed. Once you feel confident in your strategy, you can add other channels.

Analyze and Modify

Because social media changes so quickly, you don’t want to adopt a “set it and forget it” attitude. Use the analytics tools specific to each platform to see how your posts are performing and adjust as needed. We recommend doing this on a weekly basis at first, and then backing off to a bi-weekly or monthly check-in.

Using these simple steps to define your social media audience will get you up and running in no time.

If you are still feeling lost in a sea of likes, follows, replies, and pins, contact AirTank today to schedule a free consultation—we’re here to help!