Increase Engagement with These Content Marketing Trends
As online behavior constantly evolves, so too must marketing and content strategies. If you’re stuck in a rut when it comes to putting out engaging content, consider leveling up with these content marketing trends.
Live VideoAccording to a recent survey, 82% of people said that they prefer live video from a brand to social posts. Need more convincing? Consider these stats from Facebook:
- People spend more than 3x more time watching a Facebook Live video compared to a video that’s not live anymore.
- Live videos on Facebook get 6x as many interactions as regular videos.
In fact, Facebook values live videos so much that they’re making a point to show this type of content higher in the News Feed due to high engagement rates.
If live videos aren’t yet a part of your digital marketing strategy, it’s time to jump on the bandwagon.
TransparencyConsumers are savvier than ever, and that means they’re more discerning and skeptical in deciding which digital content they trust. Nielsen’s Global Trust in Advertising Survey found that 82% of North American consumers trust recommendations from people they know compared to just 57% for brand sponsorships and 42% for social media ads.
The takeaway for brands? Authenticity is key. Smart brands will continue making the effort to build trust with their online content.
Virtual reality is a relatively new content marketing trend, allowing innovative brands the opportunity to offer a fresh experience to consumers. Now that more than three quarters of Americans own a smartphone, brands can use mobile devices as a vehicle for delivering immersive virtual reality experiences directly to their target audience.
If your content marketing isn’t delivering the results you want, AirTank is here to help.
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