September 03, 2018
September 03, 2018

To Blog or Not to Blog? The Benefits of Having a Blog for Your Business

You have the website, you have the social media channels. But what about the blog? Writing and publishing long-form content on a frequent basis can seem intimidating, but it’s worth the effort.

Still feeling skeptical? Here are four benefits of having a blog for your business.

Blogging drives traffic to your website.

It’s impossible to overstate the importance of ranking high in search engines. Search engine optimization is one of the few ways to drive traffic to your website without having to dish out more money for paid advertising.

But how does blogging help SEO? Well, there are two things search engines love: fresh content and keywords. Blogging frequently on your website gives search engines more pages to index and more keywords to crawl so that you can continue climbing those search rankings.

Blogging establishes credibility and thought leadership.

Blogging is one of the easiest ways to differentiate yourself from the competition. As a customer, wouldn’t you rather do business with a brand that knows their industry like the back of their hand? Writing about topics relevant to your audience establishes you as an authority and instills confidence in your customers.

Blogging converts traffic into leads and sales.

Each blog post is an opportunity for a strategic call to action. Whether you’re promoting a deal, offering a service or even just capturing information for your email list, including calls to action in your blog posts helps convert readers into leads and sales.

Blogging complements social media and email strategies.

Social media and email are all about sharing content that entertains, informs and engages your target audience. It’s always a plus when that content comes directly from your brand. Sharing your blog content on other marketing channels is just another way to drive traffic to your website and keep people engaged with your brand.

Now that you know the benefits of having a blog for your business, are you thinking about taking the leap? No matter where you are in the process, AirTank is here to help. Contact us here to start the conversation.

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