The Best Ways to Remove Friction for Your eCommerce Customers
Like a piping hot coffee from their favorite local roastery, consumers now expect all things online to be simple, fast, convenient, and totally satisfying. Be honest, does your eCommerce site meet all those descriptors?
When it comes to elements like performance, payments, and marketplaces, reducing friction is the key to improving conversion rates. It’s about customers seeking flexibility and wanting to do things themselves. So here’s how to let them have their iced maple macchiato and enjoy it, too.