Why You Should Be Using YouTube for Business
You have the Facebook page, the Twitter feed, probably even the Instagram account. But what about YouTube? Many brands shy away from using YouTube for business, but the truth is they could be missing out on incredible opportunities.
If you’re ambivalent about starting a YouTube channel, consider these key benefits.
Like it or not, video content is the wave of the future. Cisco estimates that video will account for 82% of all internet traffic by 2022. YouTube’s audience is already huge, totaling 1.8 billion users per month. The implication for brands is clear: if video isn’t already a big part of your content marketing strategy, it’s time to get change that. Written content alone isn’t going to cut it in the coming years.
Google tends to step in line with current trends, so as a video continues to grow, expect the search giant to reward websites that offer video content with higher search rankings.
There are already plenty of opportunities for boosting SEO via YouTube, much like the strategies you may already be using for blog content. By including keywords in YouTube titles, descriptions and tags, you can expand brand awareness by increasing visibility on this channel.
When using YouTube for business, your video content doesn’t have to begin and end on YouTube. Once you upload a video, you’ll have an excellent piece of content that you can share on your other social channels—or even embed on your website. Knowing that your videos can make an impact on more established channels relieves some of the pressure to build a large YouTube following right away.
And if you’re feeling intimidated—like you don’t possibly have the resources to create good video content—think again. Producing videos is easier (and less expensive) than you think.
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