September 03, 2018

How to Protect Your Brand on Amazon


For many brands, selling on Amazon is a guaranteed way to increase sales. It’s an all-in-one shopping experience with an enormous customer base and unparalleled credibility. What’s not to love?

As convenient and easy as it is for customers to use Amazon, sellers often run into challenges—especially when it comes to online brand protection. Ultimately, it’s entirely up to you, the brand owner, to protect your brand and your intellectual property.

Here’s what you can do to protect your brand on Amazon.


Register your trademark.

If you haven’t already done so, registering your trademark with the United States Patent and Trademark Office is the first step in the Amazon brand protection process. A trademark is an essential piece of intellectual property. It ensures that you have exclusive rights to your brand name and provides legal protection should one of your competitors seek to use it.

Even if you’re not on Amazon, you should still register your trademark.

Enroll in Amazon Brand Registry 2.0.

Amazon Brand Registry is a service provided by Amazon that helps you do two very important things: protect your intellectual property and maintain authority over your product listings.

Once you’re enrolled, you’ll gain access to the Report a Violation tool, a simple form you can fill out to notify Amazon of alleged copyright and trademark infringements.

If you have an Amazon Seller Account currently and you’re not enrolled in Brand Registry, you may notice that the information that displays on the Amazon detail page doesn’t match what you have entered in your Manage Inventory. This is because when Amazon can’t identify the primary seller, it accepts listing contributions from multiple seller accounts. Often, this results in a confusing experience for buyers and harms your brand reputation, as the information on the Amazon detail page may not be entirely accurate. 

With Brand Registry enrollment, your contributions take precedence over all other sellers. You’ll have full control over your listings so that your product descriptions, titles, images and key product features override any competing contributions.


Create and enforce strict reseller policies.

If you distribute your products to resellers, it’s important to have agreements in place that outline marketplace policies. We advise most of our clients to prohibit resellers from selling their products on Amazon. This way, you can further ensure that you’re the sole Amazon seller and that your customers have an excellent experience with your brand. 


Do you need help with Amazon brand protection? AirTank’s Amazon experts can take care of all the steps necessary to protect your brand.


Contact us today to discuss your Amazon needs!



December 22, 2023
Check out our latest webinar "2024 Trends and Predictions." We cover several topics based on our research, client conversations, and additional insight as we head into the New Year.