MARKETPLACE MANAGEMENT SERVICES

WHY SHOULD YOU BE SELLING ON MARKETPLACES?

Online marketplaces are extremely popular purchasing channels amongst consumers across the world, providing online sellers with a medium to reach a comprehensive, ready-to-buy customer base.

Each online marketplace has its own unique requirements, categories, fees, and audiences. It is important to understand the different strategies for selling on each marketplace, which ones hold the most potential for specific products, and what’s needed to ensure a successful start.

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MARKETPLACES BENEFITS:

  • Access to a large ready-to-buy audience

  • Easy international expansion

  • Quick go-to-market store launch

  • Easier to manage than creating a stand-alone site

  • Increased consumer trust with marketplace familiarity

Recommended Marketplaces

Marketplace Services

Strategy And Consulting

Product Listing Optimization

Advertising and PPC

Reporting and Analytics

Content and Design

We will optimize your marketing strategy and execute on campaign best practices as well as current and historical data to drive ROI based KPIs on your specific business goals.

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We will manage your marketplace storefront and provide strategic business consulting, actionable recommendations, and execution through every step of your store’s lifecycle.

Account Management icon

We will ensure that your products are ranking effectively across both organic and paid search to maximize conversion.

Product Listing icon

Premier sellers utilize PPC campaigns and strategies to differentiate themselves. We use keyword research and bidding expertise to get your listings more traffic.

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We keep every client updated on their business and our involvement through comprehensive data analytics.

Reporting icon

In addition to our full suite of marketplace services we can support your team with copywriting, logo design, photo editing, branding, and more.

Content And Design icon
Strategy icon Account Management icon Product Listing icon Advertising icon Reporting icon Content And Design icon

Marketplace Services

Strategy And Consulting

We will optimize your marketing strategy and execute on campaign best practices as well as current and historical data to drive ROI based KPIs on your specific business goals.

Account Management

We will manage your marketplace storefront and provide strategic business consulting, actionable recommendations, and execution through every step of your store’s lifecycle.

Listing Optimization

We will ensure that your products are ranking effectively across both organic and paid search to maximize conversion.

Avertising And PPC

Premier sellers utilize PPC campaigns and strategies to differentiate themselves. We use keyword research and bidding expertise to get your listings more traffic.

Reporting And Analytics

We keep every client updated on their business and our involvement through comprehensive data analytics.

Content And Design

In addition to our full suite of marketplace services we can support your team with copywriting, logo design, photo editing, branding, and more.

Additional Services

Account Creation

Each marketplace has challenges and varying requirements associated with setting up your account. With over 50 years of combined experience, you can feel confident in AirTank setting up your account correctly the first time.

Feed Creation & Optimization

Optimizing your product feed to the specific marketplace is crucial in maintaining an effective marketplace storefront. From product description to shipping specifications, AirTank can generate and optimize a comprehensive product feed for your marketplace.

Promotion Management

Maintaining a cohesive multi-channel promotion can often increase sales exponentially. By working in conjunction with other channels, we will execute your campaigns based on industry best practices and KPIs.

Feedback Management

Responding to customer feedback is important to positively representing a brand's perception. AirTank can help create a feedback solicitation strategy and holistically manage all marketplace channel communication.

Brand Erosion & MAP Violation Prevention

Whether you are the brand owner or a retailer, abiding by a Minimum Advertised Price (MAP) policy ensures pricing parity and levels the competitive landscape. For brand owners, creating an effective MAP strategy can support effective brand growth and awareness. For distributors, it is paramount to uphold the agreement in terms of pricing and marketplace restrictions.

Case Studies

April 02, 2019
This children’s ski products company needed help reaching ambitious sales goals on the Amazon Marketplace. As an owner-operated business with no employees, they lacked the resources and expertise to strategize and execute the initiatives necessary to achieve these goals.

WE CAN'T WAiT TO HEAR FROM YOU

Tell us a little about yourself and one of our marketing experts will reach out to get things rolling.

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