Online marketplaces are extremely popular purchasing channels amongst consumers across the world, providing online sellers with a medium to reach a comprehensive, ready-to-buy customer base.
Each online marketplace has its own unique requirements, categories, fees, and audiences. It is important to understand the different strategies for selling on each marketplace, which ones hold the most potential for specific products, and what’s needed to ensure a successful start.
Access to a large ready-to-buy audience
Easy international expansion
Quick go-to-market store launch
Easier to manage than creating a stand-alone site
Increased consumer trust with marketplace familiarity
We will manage your marketplace storefront and provide strategic business consulting, actionable recommendations, and execution through every step of your store’s lifecycle.
We will optimize your marketing strategy and execute on campaign best practices as well as current and historical data to drive ROI based KPIs on your specific business goals.
We will manage your marketplace storefront and provide strategic business consulting, actionable recommendations, and execution through every step of your store’s lifecycle.
We will ensure that your products are ranking effectively across both organic and paid search to maximize conversion.
Premier sellers utilize PPC campaigns and strategies to differentiate themselves. We use keyword research and bidding expertise to get your listings more traffic.
We keep every client updated on their business and our involvement through comprehensive data analytics.
In addition to our full suite of marketplace services we can support your team with copywriting, logo design, photo editing, branding, and more.
Each marketplace has challenges and varying requirements associated with setting up your account. With over 50 years of combined experience, you can feel confident in AirTank setting up your account correctly the first time.
Optimizing your product feed to the specific marketplace is crucial in maintaining an effective marketplace storefront. From product description to shipping specifications, AirTank can generate and optimize a comprehensive product feed for your marketplace.
Maintaining a cohesive multi-channel promotion can often increase sales exponentially. By working in conjunction with other channels, we will execute your campaigns based on industry best practices and KPIs.
Responding to customer feedback is important to positively representing a brand's perception. AirTank can help create a feedback solicitation strategy and holistically manage all marketplace channel communication.
Whether you are the brand owner or a retailer, abiding by a Minimum Advertised Price (MAP) policy ensures pricing parity and levels the competitive landscape. For brand owners, creating an effective MAP strategy can support effective brand growth and awareness. For distributors, it is paramount to uphold the agreement in terms of pricing and marketplace restrictions.
WE CAN'T WAiT TO HEAR FROM YOU
Tell us a little about yourself and one of our marketing experts will reach out to get things rolling.
