CEFALY
TECHNOLOGY
Website Case Study
PROJECT BRIEF
This wearable migraine device company had multiple websites for various countries on different platforms. Without a centralized ERP, it was a challenge to manage data across all sites. Their strategic goal was to provide all consumers with a cohesive website while providing a user experience to ensure optimal conversions. As a rapidly growing business, the Cefaly team required seasoned resources ready to support their ambitious sales goals, and that's when AirTank joined forces.
SERVICES
Web Development
Web Design
Analytics
PLATFORMS
Shopify
APPROACH
Website Optimization
AirTank optimized multiple websites into one global website for an improved user experience and conversion rate-including optimizations for unique content per region, multilingual display and additional payment plan methods.
Centralized ERP
AirTank reconfigured and optimized the ERP to encompass all regions in one instance. A bi-directional approach allows for customer service to streamline their efforts and save time.
Analytics Integration
AirTank implemented a multi-region Google Analytics and Google Tag Manager integration that allows segmentation of metrics by region. This allows CEFALY to make more informed decisions on UX changes.
![Cefaly Website Homepage Old and New Versions](https://cdn.ziftrshop.com/45wlpec5rc/Cefaly-Website.png)
117%
CONVERSION RATE INCREASE IN THE FIRST 9 MONTHS
Results
In a 2-month period, AirTank increased conversion 117.92% for CEFALY by delivering the following results:
A brand new state-of-the-art multi-region and multi-lingual website.
A centralized ERP for all regions
Unique content personalization per region
Websites are a must for any business in the ecommerce space, but can be challenging for brands to navigate on their own. AirTank's ecommerce specialists stay up to date on all the latest website best practices so that we can help our clients reach their full potential.