EMBR LABS
Website Case Study
PROJECT BRIEF
This start-up wearable medical device company launched a new website using a third-party development team. The website had a number of issues which ultimately lead to a 50% decrease in its conversion rate. That’s when Embr Labs decided to call in AirTank to improve their website and increase their conversion rate.
SERVICES
Website Development
User Experience Optimization
Website Conversion Rate Optimization
Keyword Analytics
PPC Management
APPROACH
AirTank focused specifically on user experience, creating responsive code and improving the mobile landing page experience. An optimized campaign structure improved both the product's visibility and the user experience, ultimately resulting in dramatically increased conversions.
- Website Development
- UX/UI Optimization
209%
Increase in conversions
118%
Increase in PPC conversions
24%
Increase in session duration
Results
Over the course of 6 months, AirTank was able to deliver an improved website containing SEO-optimized content. These improvements directly results in:
209% Increase in conversions
118% Increase in PPC conversions
24% Increase in session duration
AirTank’s marketing team can quickly identify opportunities to improve a client’s current web presence by walking through the entire user experience continuum and optimizing weaknesses. Our experience enables us to partner with companies to create memorable - and profitable! - user experiences.