OUTSOLVE
Paid Media Case Study
PROJECT BRIEF
OutSolve provides affirmative action, pay equity and DEI compliance solutions to HR leaders. This is a growing business with significant growth goals. They had been executing various paid media campaigns but knew there was opportunity for refinement and optimization of current campaigns, and opportunity for expansion into different platforms. They asked AirTank to audit their existing activities and provide recommendations on how to improve current results.
SERVICES
Data Analysis
Technical SEO
PPC Management
Paid Social Management
APPROACH
AirTank uses its proven methodologies to audit existing accounts and efforts. This helps provide a baseline of activities not only for OutSolve but also for the competitive landscape. With this information gathered and benchmarked, AirTank can provide prioritized recommendations on how to improve their efforts.
Paid Media Management
AirTank conducted a thorough audit of OutSolve's existing paid media campaigns, benchmarking them against the competitive landscape and providing prioritized recommendations for improvement. Implementing the audit findings, AirTank enhanced OutSolve's campaigns through a data-driven approach, focusing on Data Analysis, SEO, PPC, and Paid Social Management, which directly contributed to the remarkable improvements in campaign efficiency and effectiveness.
![](https://cdn.ziftrshop.com/5dowpuhfae/outsolvecasestudy.png)
+585%
Growth In Conversions
46%
Growth In Clicks
67%
Reduction In Cost Per Conversion
Client Quote
“Working with AirTank has provided us the support we needed to super-speed our efforts and accelerate our growth. AirTank’s expertise and guidance has helped us take risks and embark on initiatives we wouldn’t have taken otherwise. We appreciate and enjoy their partnership to generate results and revenue.” Amy Jones - Digital Marketing Lead, Outsolve