PETABYTE ANALYTICS
Website Case Study
PROJECT BRIEF
This veterinary practice management software company was in need of increased brand awareness and lead generation. They had a great product and a new website but needed Search Engine Optimization (SEO) and Paid Search strategy to drive traffic and leads. AirTank worked with Petabyte Analytics to understand its core software functionality and competitor differentiators. From there, we identified strategies to improve organic and paid search traffic.
SERVICES
Analytics
SEO Content
PPC Management
APPROACH
AirTank took a data-driven approach to improving both organic and paid search traffic for Petabyte. The team pulled from prior experience and industry knowledge along with collaboration with Petabyte to understand their brand story.
55.5%
growth in daily sessions
69.7%
growth in daily users
130%
growth in leads generated
Results
Over 6 months, Petabyte saw the following improvements based on AirTank’s SEO and PPC management work:
55.5% growth in daily sessions
69.7% growth in daily users
130% growth in leads generated
Websites are a must for any business in today’s eCommerce landscape but can be challenging for businesses to navigate on their own. Fortunately, the marketing experts at AirTank have been there, done that, and know how to create a customized approach to help clients meet their goals and exceed their expectations.